Electronic Product Design

Tuesday, 24 June 2014 00:00 Written by

24-06-14 digital globeThe Global Market

The need to transcend local restrictions and entertain the global electronics market is an understandable problem for many bespoke designers. The vast distances between clients, time zones and cultural differences reign supreme, making for a continually morphing market. How is an independent electronics designer meant to compete on the global scale?

In a world where the problems encountering design can be diverse, ranging from a circuitry problem through to a chemistry issue with localised materials, wise words come directly from our own Design Director, Peter T E Hawkins. These points were also mentioned in Peter’s blog posting concerning A Different Type of Pitch:

  1. What is the problem?
  2. What do we know about the problem?
  3. What is defined or can be found?

An exceedingly practical and straightforward process to interrupting problematic processes that can be used globally for the same outcome: establishing weakness in the current design, and exploiting the available knowledge base to improve what is there. We have found that in electronics design there is really no point in redesigning the wheel. For the most part around the world electronics design and implementation is the same: the client wants a product that works to the description. Largely, the only differences are voltages – performance, function and aesthetics can be maintained using an almost singular design for certain products.

It follows in the wider design ethic of KISS: Keep It Simple, Stupid – something we can perhaps all lose sight of every now and then.


Image courtesy of: renjith krishnan / FreeDigitalPhotos.net.


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