Case Study: iLite Golf Training Aid
The product in question is a golf training aid. It had a number of requirements that were attempted by others without success. Its apparent simplicity is testament to the depth of knowledge required of such apparently humble devices as a battery and LED.
Hawkshead masterminded the (electronic) concept and helped the product achieve production in Asia, providing particular assistance in the following areas:
- Battery life extension
- LED optimisation
- Authoring - product reviews, user manuals
- Sales training